LISA M. CHERNACK, PARTNER

Lisa M. Chernak is a Partner overseeing the firmís Marketing and Client Services. Lisaís extensive background in marketing and client services for some of the nations leading retail entities, provides clients with superior experience, creativity and management of strategy and goals, ensuring both short and long-term objectives are achieved.

Lisa joined Butler Associates from MemberWorks Incorporated (now Vertrue Inc.), a national marketing partner of leading consumer-driven organizations such as banks, credit card issuers, retailers, telecommunication firms and Internet providers. While there she managed program development and implementation for some of the firmís largest clients: Sears, Capital One Services, Discover Card, Providian Financial, Aegon Financial Services and Home Shopping Network, resulting in the development of $6 million first year revenues for the companyís new marketing division.

Lisa also previously served as Associate Operations Director for U.S. Concepts, a special event and direct in-store marketing firm. Managing a staff of ten regional marketing managers Lisa directed consumer-marketing campaigns for clients including Nabisco, Kraft Foods, CPC Best Foods and Kimberly Clark Corporation.

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